Rihanna for balmain spring / summer campaign

by @Djordje

Known by many to fall under the moniker of Harlem World, the nickname of an area filled with endless culture, inspiration and influence is a perfect fit due to it effortlessly being its own entity in comparison to notable boroughs within New York City. Aiming to continue a legacy carried on by names such as Pee Wee Kirkland, Ma$e, Cam’ron and an endless list of others, Harlem’s own A$AP Bari has managed to provide a creative vision for those who can relate to Harlem culture and its lifestyle via VLONE. Over time, VLONE’s popularity has skyrocketed thanks to a selection of limited releases of apparel and accessories in addition to spontaneous pop-ups, art exhibitions and spontaneous teasers. Now add to that the very limited release of the collaborative VLONE x Nike Air Force 1 Low. The silhouette was finally made avaible to the public via a special VLONE Pop-Up shop in Harlem, fittingly right next to Amy Ruth’s, as part of New York’s Fashion Week.

As you step foot into the VLONE x Nike pop-up, you’re engulfed into the essence of Harlem during New York City’s summer scene, despite remnants of a previous snowstorm gracing the edge of sidewalks and street corners. Collaborative VLONE x Nike Basketballs grace concrete-like displays while photos of notable Harlem locations, the A$AP Mob and much more grace the walls complemented by orange detailing. You’ll find the aforementioned summer aesthetic via the pop-up’s special basketball court which dons VLONE’s traditional colorblocking of black and orange — complemented by an orange chain-link fence as its surrounding and topped off with a black chain-link net to give off an unexplainable New York City sound each time a shot is taken and made.

While visiting the VLONE x Nike pop-up, we chatted with A$AP Mob member and VLONE co-founder A$AP Bari on Harlem’s impact to culture as a whole, favorite memories surrounding the Air Force 1 model, the future of VLONE and much more.

Continue reading on HYPEBEAST.



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Источник: http://www.asapmob.com/category/gear/

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Rihanna for balmain spring / summer campaign

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Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign

Rihanna for balmain spring / summer campaign